Launching your rental website is a significant step, but the journey has just begun. Most rental businesses fail because they can’t attract enough people to their websites. Taking strategic steps beyond the initial launch is crucial to ensure your website gains traction and reaches your target audience. These visitors will be your first customers and help spread the word about your business.
In this guide, we’ll explore some essential tasks you should do after launching your rental website, including setting up a Google My Business account, starting a local Google Ads campaign, and exploring Facebook Ads to expand your online presence. You will also get some advice about the content you can include to attract visitors.
1. Claim your space on Google My Business
One of the first things you should do after launching your rental website is to establish a presence on Google My Business. This enhances your visibility on Google Maps and provides potential customers with essential information about your business. To get set up, follow these steps:
- Create or claim your business listing: Go to Google My Business and either create a new listing or claim an existing one. Ensure that your business details, such as name, address, phone number, and website, are accurate.
- Optimize your profile: Add high-quality images, compelling business descriptions, and operating hours. You can also encourage satisfied customers to leave positive reviews, significantly impacting your local search rankings.
- Regularly update information: Keep your business information up to date. If you change your address, phone number, or operating hours, promptly update your Google Business profile. This information should be the same across anywhere your business is present online.
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2. Kickstart your local Google Ads campaign
Investing in Google Ads can give your website an immediate boost in visibility, especially for local searches. They will enable your business to be one of the first results for a given search term while your website and Google My Business listing is growing. Here’s how to launch a successful local Google Ads campaign:
- Keyword research: Identify relevant keywords that potential customers might use to find businesses like yours. Including a mix of general and location-specific keywords is essential, as people in your area may not always be specific.
- Create compelling ad copy: Craft engaging ad copy highlighting your unique selling points. Include a clear call-to-action and relevant keywords in your headlines and descriptions.
- Set local targeting: Use geotargeting to focus your ads on specific geographic locations. This ensures that your ads reach the right audience, increasing the chances of attracting local customers.
- Monitor and adjust: Regularly analyze the performance of your ads. You should adjust your budget, keywords, and targeting based on what works best for your business.
3. Tap into the power of local Facebook Ads
Facebook is another powerful platform for reaching a targeted audience. Leveraging Facebook Ads can help you connect with potential customers and build brand awareness on Facebook and Instagram. Follow these steps:
- Define your audience: Utilize Facebook’s detailed targeting options to define your audience based on demographics, interests, and location. This ensures your ads are seen by people likely to be interested in your products or services.
- Create visually appealing ads: Use eye-catching visuals and compelling ad copy to grab attention. Consider creating different ad formats, such as images, carousels, or video ads, to see what resonates best with your audience.
- Implement pixel tracking: Install the Meta Pixel on your website to track user interactions. This valuable data can help you optimize your ad strategy and understand user behavior.
- Engage with your audience: Respond promptly to comments, messages, and reviews. Engaging with your audience on Facebook builds trust and improves your organic reach.
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Every new rental business starts with a website to get their first bookings.
Advice for ad content on Facebook
In addition to defining your audience and creating visually appealing ads on Facebook, infusing your content with strategies that resonate with potential customers is crucial. Here are two additional pieces of advice to enhance the effectiveness of your Facebook Ads:
- Create an exclusive feeling: People love to feel special. Craft your ad content to evoke a sense of exclusivity. Use language that suggests a limited-time offer or an exclusive deal available only to those who engage with your ad. This can create a sense of urgency and make potential customers feel privileged to be among the first to discover your products or services.
- Offer irresistible discounts: Consider including exclusive discounts or promotions in your ad content to entice the first wave of customers. Whether it’s a limited-time discount code or a special launch price, providing tangible incentives encourages users to take action. Be clear about the value they’re getting, and emphasize the benefits of acting quickly.
Remember to strike a balance between creating urgency and maintaining authenticity. Overhyping or misleading potential customers can harm your brand’s reputation. The goal is to make your audience feel valued and motivated to explore what your website has to offer.
Launch your rental website successfully
Launching a website is just the first step in your online journey. You can maximize your website’s visibility and attract a targeted audience by establishing a presence on Google My Business, starting a local Google Ads campaign, and leveraging Facebook Ads. Remember that the digital landscape is dynamic, so stay informed about new trends and tools to refine and enhance your online strategy continuously.
